About Us
Mission of the Ei-EQ Institute™
The Ei-EQ Institute™ is a global leader in emotional intelligence awareness, education, and practice dedicated to helping leaders, organizations, and communities shift from Crazy to Clarity™ emotionally, spiritually, physically and strategically.
Our programs integrate evidence-based emotional intelligence strategies with practical tools for reducing stress, improving connection, and driving sustainable results. Through leadership development, wellness initiatives, and strategic consulting, we empower individuals and teams to address the root causes of burnout, disconnection, and underperformance.
At the heart of our work are two proprietary tools—the EQ Archetype Quiz™ and the ASS Protocol™ (Awareness, Strategy, Serenity) designed to help people identify emotional patterns, reframe challenges, and move from problem-focus to solution-focus.
The Institute’s offerings include one on one coaching, corporate training, workshops, custom programing, and community engagement programs.
We partner with businesses, schools, and leaders worldwide to cultivate self-awareness, strengthen resilience, and create healthier, more emotionally intelligent cultures.
Our mission is clear: Recognize and Manage Your Level of Crazy with EQ™ and go from Crazy to Clarity™ learn to use your crazy instead of being victim to it!!
CEO & Founder of the Ei-EQ Institute™
Alla Esther Levy
Alla Esther Levy, EIS, MSH, UCC is the creator of the Recognize & Manage Your Level of Crazy™ Formula, also widely known as the Level of Crazy™ Method, a practical approach that helps leaders and teams transform stress and burnout into clarity and results.
Alla is a socially conscious leader, emotional intelligence strategist, and the visionary behind The Ei-EQ Institute™, a global movement dedicated to helping people and organizations shift from Reactive Crazy™ to Proactive Crazy™, emotionally, spiritually, physically, and strategically.
With over two decades of experience in leadership development, emotional intelligence, holistic wellness, and spiritual coaching, Alla brings a rare mix of deep insight, grounded strategy, and just the right dose of humor to every space she enters. As a Certified Emotional Intelligence Strategist, Life & Wellness Coach, Minister of Spiritual Healing, and Undercover Comedian, her approach is both lighthearted and transformational.
Through her signature tools—the EQ Archetype Quiz™ and The ASS Protocol™ (Awareness, Strategy, Serenity) Alla helps leaders and teams break through burnout, reconnect with purpose, and achieve sustainable success from the inside out.
As CEO of the institute, she leads with heart and humility, offering EQ-based leadership programs, group healing experiences, corporate consulting, and facilitator trainings for schools, companies, and mission-driven organizations around the world. Whether on stage, in a workshop, or coaching one-on-one, Alla creates safe, engaging spaces that foster emotional awareness, strategic clarity, and authentic connection.
Alla is also the author of the refreshingly honest and entertaining book, “Level of Crazy: Like an Ahole, Everybody Has One,” a practical guide to using your Crazy to create clarity, purpose, and meaningful results.
In addition to her work at the Ei-EQ Institute™, Alla co-directs the Florida Balance Centers with her life and business partner, Tom. Together, they support clients struggling with vertigo, dizziness, balance and pain management conditions. They use a holistic model of healing based on functional movement, nutrition, acupuncture, and emotional health.
She lives in sunny Florida, where she enjoys beach walks, deep conversations, and a mutual respect for Tom’s Crazy and her own.
“Let’s use our Crazy, instead of being victims of it.”
Create Self-Awareness, Become Self-Managed and Experience more Health, Wealth, and Happiness using Emotional Intelligence
Ei-EQ = “A Ground-Breaking, Paradigm-Shattering Idea”
Emotional Intelligence (Ei) is the ability to recognize and understand your emotions and the impact they have on your behavior and how that behavior impacts others. It is the ability to understand, use, and manage your own emotions in positive ways to relieve stress, communicate effectively, empathize with others, overcome challenges and defuse conflict creating win wins for all parties involved.
Emotional Quotient (EQ) is the score of your emotional intelligence faculty. The more you increase your emotional intelligence the higher your EQ score. Just like an IQ score, the higher your IQ score the more intelligence you are said to have. Therefore, the higher EQ the more emotional intelligence you are said to have which results in higher levels of success in life and overall, wellbeing.
A growing body of research is proving these “Emotional Muscles” are the key ️ to:
EQ to the Rescue!
Ei-EQ helps us GROW AND EXPAND at HOME and at WORK
Stop Letting Your Reactive Crazy™ Run Your Life and Business!
When leaders and teams don’t understand the ABC’s of balance and clarity, they can easily be led down paths that look promising but ultimately create burnout, conflict, and disengagement. And there goes the CRAZY…
Too often, even after organizations hit their revenue targets, launch new projects, or offer endless perks, people are still chasing short-term wins that never deliver long-term fulfillment. Leaders wonder why their teams feel drained, uninspired, or restless. The truth is: without clarity on what truly sustains fulfillment and performance, both leaders and employees end up feeling empty, disengaged, and stuck. And there goes the CRAZY…
Desire for growth, recognition, success is natural. It fuels innovation. But when leaders and teams don’t learn how to balance the energy of desire with the ability to share, collaborate, and sustain momentum, workplaces get trapped in a cycle of wanting and attaining, wanting and attaining. Chasing the next goal without ever experiencing lasting fulfillment leads to exhaustion, disengagement, and costly turnover. And there goes the CRAZY…
The shift begins when leaders and teams learn how to recognize and manage their level of crazy™:
- From chasing short-term indulgence → to cultivating long-term purpose
- From reactive firefighting → to proactive clarity
- From empty business → to meaningful results
When this balance is achieved, leaders don’t just run successful organizations; they create cultures where people thrive, innovate, and stay engaged.
DESIRE is a natural state and is part of the human condition. However, if we don’t know how to balance this energy of DESIRE, we won’t ever truly understand how to balance between Receiving and Sharing. Therefore, being stuck in a state of wanting and attaining, wanting and attaining and around and around we go, only to be left feeling empty…and there goes the CRAZY…