As leaders and individuals, making small shifts in your Emotional Intelligence (Ei) raises your Emotional Quotient (EQ) and sparks powerful momentum in your personal and business life.
By addressing the root causes of burnout and disengagement, energy, clarity, and purpose is restored, unlocking growth, resilience, and results from the inside out.
Determine Your EQ ARCHETYPE™ and the TONE that you are setting in your life and business!
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“LEVEL OF CRAZY”
LIKE AN A**HOLE,
EVERYBODY HAS ONE!
A lighthearted guide to life and business
using Emotional Intelligence—because we all have a little “crazy.”
- Reactive Crazy™ → the drama, stress, and chaos that pull us off track.
- Proactive Crazy™ → the clarity, joy, and connection that fuel success.
In this book, Esther shows you how to flip the switch—so your “crazy” works for you, not against you.
✨ EQ to the Rescue! 
Today’s leaders, whether at home or at the office, don’t just need strategies, they need emotional clarity.
By uncovering what drains performance at the root, leaders and individuals transform exhaustion into energy, burnout into brilliance, and disengagement into resilience.
Turn Your Crazy into Clarity™, One Step at a Time.
Effective Leaders and Individuals Need Systems for Success…
Recognize and Manage Your Level of Crazy with EQ™
From Burnout → Brilliance
The Formula
RMYLC™
- Recognize = Awareness (notice your patterns, triggers, emotions)
- Manage = Regulation (tools to calm, redirect, and shift response)
- Your Level of Crazy = Current Emotional State (stress vs. clarity)
The Method
The ASS Protocol™
- A = Awareness → Pause & identify what’s really happening
- S = Strategy → Apply the right tool to shift your state
- S = Serenity → Reset into clarity, calm, and gratitude, building confidence and perspective
The Tools
30+ Practical Exercises
A dynamic mix of strategies based on a holistic approach of Mind, Body, Spirit to reset, refocus and recharge from the inside out.
- Mind: Journaling, EQ self-checks, mindfulness.
- Body: Nutrition, movement, breathing resets, stress interrupters.
- Spirit: Visualization, gratitude, humor, nature grounding, connection to Source.
Mission of the Ei-EQ Institute:
The Ei-EQ Institute™ is a global leader in emotional intelligence awareness, education, and practice dedicated to helping individuals, organizations, and communities shift from Crazy to Clarity™ emotionally, spiritually, physically and strategically.
Our programs integrate evidence-based emotional intelligence strategies with practical tools for reducing stress, improving connection, and driving sustainable results.
Through leadership development, wellness initiatives, and strategic consulting, we empower leaders and teams to address the root causes of burnout, disconnection, and underperformance.
Our mission is clear: Recognize and Manage Your Level of Crazy with EQ™ and go from Crazy to Clarity™
Founder & CEO of the Ei-EQ Institute™
Alla Esther Levy, EIS, MSH, UCC is the creator of the Recognize & Manage Your Level of Crazy™ Formula, also widely known as the Level of Crazy™ Method, a practical approach that helps leaders and teams transform stress and burnout into clarity and results.
Alla is the founder of The Ei‑EQ Institute™, where she helps leaders, teams and organizations turn burnout into brilliance by using emotional intelligence to transform stress into clarity and results.
With over 20 years of experience in EQ, wellness, and leadership, her signature tools—like the EQ Archetype Quiz™ and The ASS Protocol™, make deep transformation practical, strategic, and even fun.
Whether through coaching, workshops, or speaking, Alla brings heart, humor, and no-nonsense insight to help people shift from Reactive Crazy™ to Proactive Crazy™, and thrive
How We Work Together
Crazy Strategy Sessions™
1-1 Coaching
High Impact Speed EQ Sessions to help you understand your EQ, shift your mindset, and move from chaos to clarity.
Intentional EQ Group Coaching / Workshops
Interactive sessions where teams grow together, learn EQ tools, and create real transformation.
Keynote Speaking
Dynamic talks (live or virtual) that inspire, educate, and energize your audience around emotional intelligence and personal growth.
Custom Programs
Tailored solutions for individuals, teams and organizations looking to boost EQ, communication, and leadership.
Our Partners
Testimonials from Leaders and Teams
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